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On the blog you'll learn:

-> Work-Life Alignment
-> Time Optimization
-> Goal Setting
-> Boundaries
-> Productivity
-> Planning

Read it here

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Are you a Childfree and a solo Business Owner who loves a coffee shop vibe?

Do you tend to go against the grain, feel like you don't belong, the "black sheep" of the family, or different, etc. just because you don't live your life according to society's standards? Then you're in great company!

Join the FREE Community

Course & Services

-> Purposeful Planning DIY mini-course to help you reconnect with yourself, gain clarity on where your time goes, and ideas to simplify your life in business. In 15-30 minutes a day.

-> 1:1 Strategy & Consulting Sessions to go from overworking to fully embracing your unconventional lifestyle without kids.

-> 1:1 Power Planning half-day Intensive to turn your 90-day plan into small, manageable tasks and create your ideal schedule with flexibility.

Book your free Consultation for more details.

How’s your time management and work-life balance?

Do you have a full schedule and tend to overwork?


How would it feel to live life on your own terms that is in alignment with your values and goals? No income limits, the ability to truly embrace the lifestyle you want, and be your own boss. You get to choose what works for YOU


Here, you’ll find time management tips, tools, and strategies to increase your productivity and get organized. I believe planning and taking action can be fun and exciting when you’re clear on what you want, now.


Hi, I’m Jennifer, the Time Optimizer. I help established solo Coaches, Consultants, and service-based business owners – childfree by choice, no kids yet, and empty nesters, go from overworking to living life on their terms.


I’ve never been one to be traditional in life or a career, and if you’re like me,  tend to go against society’s expectations and do your own thing. All while wanting to experience life while you’re living, not waiting to retire.

“Jennifer is an expert in escaping what feels like the inescapable by creating a schedule and plan that doesn’t fit the traditional norm of how we’re supposed to work and live.” – Molly Fagan, Conscious Digital Marketing

 Imagine what you could do, starting with an extra 2 hours each day:

  • Sleep better
  • Take your time getting ready for the day
  • Fully present by yourself or with others
  • Know what to do to feel accomplished each day
  • Create income generating offers
  • Spontaneity to grab a coffee with a friend
  • Make memories with family
  • Spoil your partner and pets
  • More involved with causes close to your heart 

Ready to gain back time and plan with purpose?

Gain back 2 hours each week with the Purposeful Planning course (in only 15-30 minutes a day ->